Fashion Brand Faces Backlash For Sending Diet Bars With Order

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Fashion Brand Faces Backlash For Sending Diet Bars With Order

A photo shared by a Twitter user who received a diet bar with their order.

 

American fashion brand Forever21 has apologised for sending diet bars to customers with their orders. The brand faced massive backlash on social media for sending the Atkins bars with online orders, including plus-size orders. Atkins markets the bars as low-carb snacks for weight loss, reports CNN.

On social media, many criticised the addition of diet bars to their orders as fat-phobic and fat-shaming.

“Bought a swimsuit online from forever 21 and they sent me an atkins bar along with it,” wrote one Twitter user. “Thank you for reminding me that I don’t have a beach ready bod.”