Merging the digital with the physical, Copenhagen’s hybrid showcase provided 72 hours of fashion to be enjoyed IRL and online. A mix of classic catwalk staging, video presentations and talks from leading industry players, opened up the event to a wider international audience.
Trendstop brings FashionUnited readers an insight into the key collections from the Spring Summer 2021 edition of Copenhagen Fashion Week.
An immersive 5-piece multimedia event replaced Ganni’s usual runway format. A collection video was accompanied by a Ganni KIOSK of upcycled merchandise and a rentable collection produced in collaboration with Levi’s. In an exhibition space, artist Rosie Marks created cardboard cutouts of the label’s influencer fans whilst Hayley Blomquist contributed a knitted installation featuring repurposed denim from both Ganni and Levi’s.
Titled, ‘Never Lost’, Rains’ SS21 exhibition was set in a Fashion Week backstage area, the transitional space between the runway and the world beyond. Amongst the lush greenery, ultra- contemporary rainwear silhouettes spoke to issues facing the industry and the world in the current climate and how they will influence the future of fashion.
Also eschewed a runway show, Stine Goya shot her House of Goya film presentation inside her office. A smaller range made with a greater proportion of sustainable fabrics marked the designers own personal push for change while the joyous colours and prints spanning the collection reflected Goya’s commitment to hope and empowerment.
FashionUnited readers can get free access to Trendstop’s Spring Summer 2020 Key Materials Directions report, featuring all the essential material trends from the SS20 collections. Simply click on the banner to receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal and MTV.